LOGO DESIGN

ART DIRECTION

FOTOLEV

In this project, I had the opportunity to create a logo design for Fotolev, a photo studio dedicated to capturing the warmth and authenticity of family moments. Founded by a Ukrainian photographer now based in Bucharest, the studio brings a unique perspective to preserving cherished memories.

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I designed a logo that captures the playful and heartfelt spirit of Fotolev—inspired by a child’s illustration of a lion, symbolizing "Lev" in Ukrainian. The hand-drawn style reflects warmth, joy, and the innocence of childhood, perfectly aligning with the studio’s mission to preserve family memories. The typography is soft yet refined, symbolizing both professionalism and a welcoming atmosphere.

The color palette was carefully chosen to reinforce the brand’s warmth and authenticity:

Green conveys a natural, calming presence, representing growth and timelessness.

Orange adds energy and playfulness, reminiscent of childhood creativity.

Beige provides a soft, neutral base, bringing warmth and balance to the visual identity.

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Every element was carefully crafted to ensure a timeless and heartfelt visual language that aligns with the studio’s mission: turning life’s moments into lasting art.

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